There are times when a business needs a 'shot in the arm' marketing initiative to be put in place. Pay-Per-Click (PPC) solutions are ideal for such short term initiatives to get some real positive results. You must be aware however, the cost of such initiatives is driven by the market itself so if you are in a highly competitive or very popular market sector, your PPC solution may be costly.
Do not despair, we have the tools and information at hand that will enable us to give you an approximate cost based on current market trends and prices so we can determine what level of budget you would need to set. Then you are equipped to make the right decision about the suitability of this solution as either a short-term or indeed, a long term solution to marketing your business and its products or services.
PPC Advertising as a Short or Long Term Solution
The Google AdWords program is a powerful solution for companies who need to quickly establishing an online presence. The flexibility and control provided by the Google AdWords program allows you to target any related market with pinpoint precision.
Delivering quality results at the right price, a dedicated account manager will work with you to achieve your goals on Google.
Using a highly developed system of optimisation, we'll provide the online leads you need to help your sales grow.
After identifying your target audience, we will create a series of AdGroups that will serve as a 'net' to catch as many qualified leads as possible. Each AdGroup will comprise of a target list of up to 100 keyword search phrases. These lists are well researched to ensure that you’re not paying a fortune for your Google advertising. We’ll also create 2 variations of Text Ads that for each AdGroup which will be optimised using a split-testing approach to tune your advertising to your target audience.
Once we have your approval, your account is set up and your Ads will start appearing on Google within minutes. Your account manager will then closely monitor your campaign, ensuring that it remains optimised for maximum gain. Each month, you receive a report outlining the results achieved for that month. We also provide a 12 month history so that you can easily see the progress that we are making over time.
