Internet marketing is all about web site promotion - the second half of your web site optimisation or as we refer to it "off-page" optimisation. Our purpose with internet marketing is to establsh credibility and site reputation. It is all about letting the search engines determine how credible or legitimate your website is from the perspective of what the rest of the world thinks.
Off-page optimisation is a process that is largely built on establishing links to your website pages from other websites. These sites can include a number of various types of sites be they other business websites, blogs, forums, government and education institutions and magazines.
Bear in mind that not all sites are worthy of links. The secret lies in your ability to attract links from sites that are already reputable themselves and more importantly, that are highly ranked in the search engine in their own right.
A Good Search Engine Marketing Promotion Plan
A sound search engine marketing strategy is based on QUALITY not quantity. We work with you to have your site listed in the best directories initially and then over a period of time we gradually build links from good RELEVANT sites. The power of this lies with attracting backlinks from RELEVANT sites gradually. Google and the other leading search engines recognise sites that very quickly build backlinks and can in fact penalise your site. This is why this process is suggested to you as a 6 month campaign at least.
