First principals of marketing require that whatever you do, measure the results in order that you can determine the effectiveness of your marketing campaigns and then fine tune your approach to gain a better result.
Internet marketing is no different it is just that we have so many tools available to us to get more information of a higher quality. Of course this then introduces the issues around how do you analyse this information.
Website analytics is the process of placing certain code within designated pages on your website to monitor the traffic that visits those pages. These special pieces of code provide the ability to determine a wide range of different pieces of information which can be combined to build a very detailed story of what people visit your site, how they get there, what pages they visit in what order, how long they spend on pages, where they exist your site form, keyphrases used to arrive at your pages etc.
The power that this information provides to internet marketers is quite extraordinary and can be used to fine tune improvements to your SEM and SEO initiatives so as to attract a better qualified visitor, more visitors etc.
To monitor your progress, you are provided with reporting on a monthly basis. These reports offer a unique insight into how search engines are responding to your site. They also feature a customised consultation from one of our SEO experts, who will be using the information gathered to pinpoint strategic opportunities for expanding your search engine traffic.
The reports display the following data:- Expert Advice from one of our SEO specialists who will use the data in this report to ensure that your SEO is kept intact and on track. We will also be able to identify new keyword targets that stem from the initial Assessment list. By gradually expanding the keyword targets over time, our SEO is following a more organic process, which works very well with the Google search engine.
- Daily Visitors over the last month.
- Daily Page Views over the last month.
- Daily Search Referrals over the last month.
- Monthly Visitors over the last year.
- Monthly Page Views over the last year.
- Monthly Search Referrals over the last year.
- Daily traffic from Google, Yahoo and MSN over the last month (results displayed separately).
- Monthly traffic from Google, Yahoo and MSN over the last year (results displayed separately).
- Top 25 keyword phrases in order of traffic generated over the last month (traffic is displayed for each keyword phrase).
- Top 50 Positions for each keyword phrase on Google, Yahoo and MSN.
- Top 10 Entry pages to your web site with the list of search phrases used to find each page.
- PageRanks for home page and resource pages.
