Top Left Designs is the culmination of 30 years IT and business experiences
for its principal, Greg Tomkins who has worked with small and medium businesses
as well as with leading corporate organisations
in the private and public sectors designing business solutions.
Following on from the experience of clients whilst working as business development manager for a web development company it was realised that business owners failed to realise real value form their websites and struggled with finding the solution from anyone who could understand what they wanted and provide what they also needed.
Experience form this and 30 years of having seen many systems delivered successfully and many not so, a number of key aspects in common with the past were recognised in delivering website solutions -
- Failure to understand the business needs and drivers
- Not delivering functionality that supported achievement of business outcomes
- Developing solutions before clarifying the real solutions design
- Designing solutions in isolation of existing business operational and marketing plans
- Not clearly understanding the integration with other systems
- Selling Google AdWords as internet marketing
- Creating Google AdWords or other PPC campaigns in isolation of other marketing strategies
- Running PPC campaigns without optimising the website
- Failure to design solutions that bring visitors back
- Conducting internet marketing without any basis of performance analytics
Top Left Designs is a freelance independent consultancy to bring about real value to business owners seeking an internet solution that supports the business in achieving sustained growth through -
- Applying best of breed management principals to design of business solutions
- Incorporating technological innovation as appropriate to servicing the business needs
- In depth analysis of what is, what should be and what is needed to bridge the gap
- Providing independent services bridging the disciplines of business, marketing, applications development and search engine marketing.
- Taking a strategic and systemic view in developing solutions
- Bringing over 30 years industry and business management experience to the table
- Delivering a value solution that will save future expenditure with a measurable ROI
- Project management of the overall implementation for those who may require this service
Internet solutions design is not required by everyone and we certainly do not wish to deliver our services to just anyone. We qualify opportunities and only if they really can benefit from our services we will then explain how before entering into any service delivery arrangement.
We do not develop websites for our clients nor do we design page layout and graphics. We will not even create copywrite for your site. We will however quite happily refer you to one of pre-qualified alliance partners who can deliver these services.
Most important to Top Left Designs is doing its best, in order that clients will achieve their own success. We create the ability for such success to happen. We just do what we know we do best and then leave the other experts to do what they themselves do best.
