Business is realising the power of Internet marketing and how essential this is to the ongoing success with their web site. How often have you provided your name and email address to some web site in order to receive the item or piece of information you were after?
Critical to business is the capture of visitor names and addresses. Why - well how soon after did you receive a newsletter or email thanking you for your custom and then proceeded to inform you of some "extra value" information.
That is exactly how you came about to receiving this newsletter. Most of you read it some times but not all the time. The purpose of running newsletters to your contacts database is twofold:
- You are able to keep your subscribers informed of events, news or information that is relevant to their area of interest
You seek to reinforce with your subscribers the belief that you are the expert with the solution to some of their needs and when they come to look for a solution you will be at the forefront of their mind.
Managing your online business now necessitates the bringing together of multiple groups of information, products, customers, news articles, subscribers, financials and analytics. For many business owners these are held in different locations using different tools.
While this served a purpose originally as our online businesses become more sophisticated and responsible for more and more information managing all of this data in different systems is too awkward and cumbersome.
No surprise here - this is exactly what businesses went through with their first computer systems - running different databases for different aspects of the business. No longer will this do and most business owners now recognise the need for a single solution that brings together under one roof all aspects of information management required to effectively run their business.
Information is gold and the more effectively you can use of this information the better you will run your business. Online business solutions now require integration of the core components of an online business which are:
- Emarketing through email marketing driven out of a database of customers, subscribers and anyone else that may have contacted you through your web site
- Ability to sell your goods and services online catering for both physical and digital material with confidence that your customer's transactions are secure delivered through an eCommerce facility that will work on an international level confidently handling foreign currency, taxes and shipping charges
- Perfromance analysis of the visitors who have been to your web site provding full analytics enabling you to fine tune your internet marketing campaigns and web page design
- Automation of common tasks that deliver operational efficiencies to your business with autorepsonders and workflow management
- Realtime relationship management of your communications with the ability totaly manage full history of your communications
- Empowering the business owner to easily manage this information and the content of their online solution without the need for technical skills
Bringing all of this information together within a single integrated solution is the way businesses want to go. Delivering this capacity without huge overheads of design, development and additional costs for extra features to achieve this has been the challenge for most web solution developers.
With SIMPLICITER CMS we now have the capacity to deliver this and so much more. This ground breaking solution rivals any other solution on the Australian market for CMS based online business solutions for web site development.
We offer a comprehensive web development solution for online businesses utilising the simplest CMS all for a single price with no hidden fees as you use additional features.
