So you think you have something worthwhile to sell. Great ! So sell your product but be sure you don't just talk abut it or yourself. If you are putting together a web page to sell your services or a product there are 9 last minute secrets you should think about when writing your content.
- What are you really selling - Be clear in your mind, go back to the very core of what your product is and what purpose it serves. If it doesn't solve a problem then you have nothing to sell.
- Turn features into benefits and then into feelings - At the end of the day any buying decision is 80% emotion and 20% logic, therefore be sure you tap into the feelings of your audience.
- What is the biggest benefit - People like the non-complex. Keep it simple. Find the biggest benefit and focus on that.
- Opening and Close - Hit them right up front with your value proposition and be sure to not leave them hanging on your words as they read through your content. Your close is just as important as your first paragraph. It should take them to a focused point of decision.
- Short words and sentences - It has been proven that in selling, use of short words and short sentences is the most effective weapon you have at your disposal in convincing your market to your product.
- Write as you speak - Don't write flowery sentences sprinkled with complex or confusing words. Be yourself and write as you would say it. Your readers with the style of writing will relate to this style.
- Read your copy aloud - When you have finished print off your content and read it aloud to your self. If you stumble at any point then CHANGE IT !
- Stories sell - Every speech writer and every copy writer knows that there is no better way of persuading your audience than to hook them in with a personal story that they can relate to.
- Open loop - Always keep bringing your readers back to your action point. You want them to do something, have them come back to you for the sale.
